person holding small business delivery groceries

Delivering the New Normal

Transitioning Your Small Business to Delivery- a Fluid Truck Share Resource Guide

As businesses adapt to these changing times, many are switching to digital ordering and delivery or pickup for their goods. Growth is evident in consumer and commercial delivery services from food service delivery, CSAs, groceries, freight and equipment delivery, and other local deliveries by small businesses. A recent snapshot of data from Rakuten Intelligence shows that ‘buy online pickup at store’ and delivery grew 210% week over week. At Fluid Truck Share, we’ve seen a corresponding demand increase for commercial vehicles to fulfill these deliveries.

As Fluid facilitates many of the last mile deliveries in the US, we’ve put together this handy guide for how to transition your business to delivery and considerations to make along the way.

Getting Started

It is more important than ever to think about your customers’ experience in this new landscape and to make a plan to respond. In the past, you might have had a storefront with your goods neatly showcased or a perfectly laid out menu with enticing smells. Now, the customer consideration and buying process has completely changed. Some initial questions to kick off the thought process include-

  • Let your customers know you’re still there
    You’ve done a good job of building affinity for your business and your customers want to support you. As you transition to delivery, let your customers know that you appreciate their support more than ever. Let them know how they can support you and your team in the short term. One option to earn revenue during this period is through gift card sales. Adding a little incentive on top never hurts.
  • What is triggering the need to place the order?
    Is it an immediate need (hunger), weekly planning (grocery, meal prep), or more longer term planning (bulk food / supply buys, new appliances)? Aligning customer needs and problems with solutions is the oversimplified way to success.
  • How are your customers paying?
    Cash and card handling can expose health risks with human contact and collecting payment up front also brings financial risk with unfulfilled orders
  • What is your distribution plan?
    Take out, curbside pickup, in store pickup, curbside delivery, in home delivery, mail/packaged delivery are the primary distribution options for your goods. 
  • How do your customers know about these new options?
    Leverage your customer database. Definitely send an email out to your customers, but as I’m sure you’re experiencing as well, inboxes are cluttered with COVID-19 announcements. Think of ways to break through the clutter. Some possible options include SMS messaging, digital advertising and retargeting, video conferencing, etc.

Taking Orders

Are you trying to grow your business and reach new customers? Meet your customers where they already are through existing marketplaces like Instacart, Amazon, Doordash, Postmates, Grubhub, etc. Prospective customers may already use these websites or have these apps already installed and seeing your listing can lead to new business.

If you’re trying to convert your existing customer to online order placement, a marketplace is definitely an option, but you might want to update your current website to take orders or facilitate orders over the phone. Shopify, Square, Squarespace are some of the leaders in this space that have features to help facilitate online orders for delivery from your own website.

There’s no single strategy for order placement. Think about your customers’ needs to find what works best for your business.

There’s no single strategy for order placement. Think about your customers’ needs to find what works best for your business.

Booking Delivery Vehicles using Fluid Truck Share

This is where Fluid Truck Share comes in. We’re here to help if you’re facilitating your own deliveries or if you’re a driver or delivery service professional working with the marketplaces or delivery companies. Using your personal vehicle for deliveries can lead to liabilities with insurance and the goods you carry, not to mention wear and tear on your vehicle. Fluid provides a wide variety of commercial vehicles for instant booking to pick up and drive within 3 minutes for any of our passenger vehicles, pickup trucks, cargo vans, and large box trucks. 
Fluid vehicles of all types are dispersed throughout your city and with an easy pickup process, we save you time over standing in line at the rental office. See available vehicles in your area now.

Dispatching Orders

If you’re using a marketplace like Instacart, Shipt, Postmates, or Doordash they’ll usually facilitate the delivery for you. Other services will facilitate the delivery for you for a fee including Dispatch, Deliv and Task Rabbit all hopefully fulfilling your order using a Fluid vehicle. If you’re sending packages you can schedule pickups or drop off at the major carriers like USPS, UPS Store, and Fedex Office.
Using 3rd party services to facilitate and dispatch orders can eat into your margins. If you’re using your own team to deliver local items, all you need is a Fluid truck or cargo van and an optimized route for deliveries. With a large number of orders it can be difficult to optimize a large number of orders. There are some tools out there to help optimize your efforts including Routific, RouteXL, and even MapQuest.

After the Delivery

If you have the ability to personalize and offer quick reorder options, return engagement and ordering with your store will rise. Retaining these customers is key, so it is more important than ever that their experience with your company is stellar. Once you provide that stellar service, make sure to ask for a referral. Referrals and word of mouth marketing are the most long lasting and cost effective growth strategy.

Finding Equilibrium

Now more than ever it is important to meet the customer where they are – at home. Fluid is there to help your business make the transition to delivery seamless and to save you time. Check out Fluid Truck Share to book a vehicle and get those deliveries on your customer’s doorsteps.


Stephen Joos is the Head of Product for Fluid Truck Share.

Photos: Yu Hosoi, Nathan Dumlao

Local Florist Blooms with Fluid!

Fluid – Truck Share helps Denver based The Olive and Poppy meet their high demand without the hassle of managing a fleet of vehicles. We recently sat down with Shannon and asked her to share some information on her company and her thoughts on how Fluid helps ease her delivery logistics so she can focus on what matters! Here’s what she has to say.

Q: Tell us about your business, what do you do?

A: We are a high-end floral company that specializes in event design. Focusing on Weddings and Corporate business.

Q:  How long have you been in business?

A: We have had The Olive and Poppy since January 2015, but have experience in our industry for the last 17 years.

Q: What do you love the most about your job?

A: That it’s never the same. The relationships we get to build with our clients, the trust that they give us, and that our imagination is our only limit!

Q: What do you think is the best thing about your business?

A: Our customer service and our eye for detail and originality. A referral is the best compliment that someone can give you, so anytime you are able to build that type of relationship with your client, I think we have succeeded. We pride ourselves on knowing that whoever starts out as a client, ends up being a friend!

Q: When did you start using Fluid?

A: We randomly received an email from someone saying that they had a van in the area. I didn’t think too much of it, probably deleted the email because it wasn’t necessary to us. HOWEVER!!!!! that one email definitely planted a seed. There was a weekend we went to go pickup our rental from a car rental agency and they said they were out of vans for the weekend. After sitting there for an hour wasting time. I googled van rental in a panic, saw Fluid pop up as an ad, and remembered the infamous email that had been sent to us.

Q: How did it help your business?

A: I love the accessibility of it. There’s literally no waiting in lines places, paperwork to fill out every time, that there’s vans all over town, price point is fantastic, being able to rent for a few hours and then return without being charged for the full day, the people that we’ve had encounters with have been super friendly. This list could go on and on!

Q: Tell us about your experience as a lender. Why did you decide to list your van on Fluid?

A: Ours is a seasonal business. So, while we have a van of our own that is usually in use by one of our employees there are definitely months that it’s sitting around doing nothing. Being able to put our van on there for other people to have the same convenience has been awesome!

Q: Would you recommend other businesses to use Fluid, either to borrow trucks, or lend theirs while they don’t use them?

A: Well, that’s a no brainer! I feel like we can’t get the word out fast enough for you guys! Such a necessary market for people in the event industry!

Check out their work here and email Shannon at to make an appointment.

From Retiree to Lender to Fluid Captain: How one little truck changed retirement!

Meet Mike Gumina! Mike is one of Fluids top lenders! Mike joined Fluid as just a lender in December of 2017 and has been growing his presence ever since. Starting with just 1 vehicle, Mike is now managing a small fleet of 7 units! Shortly after listing his first vehicle, a 16-foot Ford Box Truck with great success, Mike saw the ease and potential of supplemental income with Fluid Truck Share. After some research he quickly took on a Fluid Captain role. Mike now manages 7 vehicles on the platform, including multiple 2019 Ram Promasters!

Mike with one of his Promasters

We had a short Q&A with Mike this week to learn about his Fluid Captain experience so far and here’s what he had to say:

Q: You started buying your own truck and listing it on Fluid, how did you end up managing seven trucks? Why did you decide to become a Fluid Captain?

A:  One day when our families were out to dinner my son in law asked me if I knew what Fluid was, and if I would like to partner with him on a box truck. I immediately thought it would be a great idea. I was looking for something I could do to make some additional cash, but not wanting to go to a regular type of job. I thought being retired, would give me plenty of time to manage the truck and with his demanding job, he doesn’t have the time, so it was a perfect partnership.
Shortly after getting started, I made a one-page flyer that I could hand out to folks and I began calling on some folks in the area near the location that I kept the vehicle. I also sent some mailers to some moving companies that were located close to the truck. Additionally, I put adds on Craigslist and on Nextdoor. This, along with Fluids advertising helped to promote our truck. The rentals started slowly but each month I saw an increase in rentals. After 4 or 5 months our truck was on rent about 25 days or more per month. It went out last November and didn’t come back until mid-January, straight through the holidays. The Fluid Team reached out and asked if I would be willing to take on some additional vehicles late last year. I told them that I was definitely interested. I wanted to do it because it gave me the opportunity to earn additional income from home.

Q: How much time do you dedicate to manage your trucks?

A: I have come to realize managing seven vehicles does not take a whole lot of additional time. I have spent additional time, marketing the vehicles that I currently manage again by talking with, and dropping off fliers and discount cards to folks in the areas where I have vehicles located. What is so great, I can do that when I have the time to do it. It is done at my convenience and I can spend as much or as little time as I wish marketing the fleet. Managing 7 vehicles can realistically take 10 or 15 minutes per week. I spend a little more than that because I choose to. I get a little more involved with our borrowers in some cases where it seems appropriate. I believe if they have a little more contact with someone on a more personal level, there is a better chance that they will keep coming back to us.

Q: Tell us about  your relationship with borrowers: Do they come back and rent again from you? Do you get any positive feedback? What do borrowers like the most about Fluid/your trucks?

A:  I have numerous stories from our borrowers, all of which have one thing in common: “What a great experience it has been using Fluid”, “I will be using your vehicle again”. I cannot begin to tell you how many times I have heard that both on messages and verbally from our borrowers. I have had a borrower call me to let me know that the street that my truck was kept on will be getting road work done to it. They wanted to let me know so I would move it and not get a ticket. They didn’t realize that I had moved it the day before. It is great when your borrower is looking out for you. One of my repeat borrowers has a small moving company and uses our truck frequently. One problem he has however, he works hard, so when he is done with his job for the day, he often goes home, has dinner and sometimes takes a nap prior to returning the truck. He usually has it reserved until 11:00PM. Sometimes, however, his nap goes longer then he plans. I see on Zubie [the GPS tracker provided by Fluid] that it is parked at his house, so when the time is getting close to his scheduled return, I send him a quick message reminding him to get the vehicle back and within minutes the truck is on the move back to its parking spot and he closes out the rental. This person has rented at least 20 times from me and will continue to do so. Those kinds of relationships keep people coming back. Perhaps if I let the clock keep ticking on him with overtime, we may all make a little extra money on that one rental, but then perhaps he would not keep coming back.

Q:  What do you like the most about being a Fluid Captain?

A: What I like most about being a Fluid Captain is the flexibility it offers. It allows me to be as engaged as I would like and it offers me the ability to make the necessary decisions with our borrowers to benefit both Fluid and myself. Additionally, I enjoy interacting with our borrowers and developing relationships with them. I am planning on adding vehicles to the fleet that I currently manage as soon as they are available and I have already decided on areas that I plan to put them.

Q: Any advice for future Fluid Captains?

A: Future Fluid Captains should be easily accessible if folks have question and respond back to them very quickly. If you don’t, chances are, they will go elsewhere. It is important to treat people fairly if there is a misunderstanding.

Fluid is happy to have Mike in our arsenal and we are thrilled it helps him put a extra money in his pocket so he can enjoy his retirement even more!! The opportunities Fluid has are easy for anyone to enjoy! Are you interested in adding a side hustle to your income? Become a Fluid Captain! Email to get more info about the position. If you want to list your truck, hop on over to our lender page and learn more! #TruckYeah!!

Mike Gumina, Fluid Captain.

Forget Fantasy Football. Investing with Fluid pays off.

We had the chance to catch up with Chris Murphy, who began lending four box trucks on Fluid six months ago. Chris, a Denver-based mortgage lender and a liquor store owner, decided to buy box trucks to lend on Fluid as he saw synergistic opportunities with his existing businesses. In the near term, Chris was interested in generating cash by renting out his box trucks to the Fluid community, while longer term, he aims to integrate the trucks into his business models by providing moving and delivery services for his customers.

Chris earns about $900 per month per truck, for a total of over $3500 each month — that’s more than $42,000 annually. What’s most important for Chris? His investment in renting trucks on Fluid doesn’t cost him a significant amount of his own time. He finds it easy to communicate with borrowers through the in-app messaging feature, and receives great customer care support from the Fluid team. Chris is also seeing several repeat customers, including moving companies who need to increase their own fleets. He keeps his trucks parked in high profile locations, ensuring their accessibility for borrowers.

“Lending trucks on Fluid has been a super profitable experience for me, putting over $3500 in my pocket each month. The best part? I put in about the same amount of time I do on my Fantasy Football app,” said Chris Murphy, Fluid lender. “The Fluid team has helped me at each step of the way — from sourcing the vehicles, to maintenance, to customer care — allowing me to save valuable time. Given the demand from borrowers I’m seeing, I’d like to expand my fleet on Fluid — if I can make it work for four trucks, I can make it work for 100 trucks.”

Listing your vehicle on Fluid takes less than ten minutes and can put thousands of dollars in your pocket each year. Interested in learning how you can get started? Check out our lender success page and connect with us:


Need a truck? Borrow it!

Whether you’re gearing up to move to your new apartment, make a big run to Home Depot for your next DIY project, or an Amazon Flex driver ready to deliver, you need the right vehicle (and your hatchback is just not going to do the trick). Fluid Market peer-to-peer truck share to the rescue! Whatever job you have to tackle, you can borrow the truck you need on the Fluid Market truck share app starting as low as $5/hour. No more awkwardly asking your neighbor to borrow their truck, and no more standing in line for hours at an expensive corporate truck rental company. Fluid Market saves you time and money by helping you find the vehicle you need in just a few clicks.

Borrowing a truck on Fluid Market is easy and quick:

  1. Download the Fluid Market truck share app on the App Store or Google Play.
  2. Sign up and upload a picture of your driver’s license, a quick selfie, and your credit card information. The first time you rent, we’ll verify your driver’s license and credit card, which generally takes just a few minutes.
  3. Search for the vehicle you need by category, location, and availability.
  4. Reserve your truck!

Vehicle pick up and drop off is also a piece of cake. Once you reserve a vehicle, we’ll send you the vehicle’s location and specific instructions both via email and in the app. At pick up and drop off, you’ll be asked to take pictures of the interior and exterior of the vehicle to share the vehicle’s condition. Throughout the reservation, you can communicate with the lender directly through the in-app messaging feature.

Want to learn more? Check out our borrower guidelines.

Welcome to the truck sharing revolution and our Fluid Market community! #TruckYEAH

Own a truck? Put it to work for you on Fluid Market!

Did you know that truck owners in the United States only use their vehicles 5% of the time? That’s a whole lot of lazy trucks. Your truck could be making money for you when you’re not driving it, and Fluid Market is here to help you do just that, backed by our insurance and our comprehensive borrower background checks.

How much can you earn by renting your truck on Fluid Market? Check out average annual earnings below. With Fluid Market, you can pay for your next vacation, save for your new home down payment, or simply pay your bills. Your earnings will depend on several factors, including the make, model, and how you promote your vehicle.

Vehicle type Average earnings per year
Midsize Box Truck (20 ft. +) $20,400
Small Box Truck (12-19 ft.) $15,000
Van (Sprinter, TransitVan, ProMaster, etc.) $14,000
Pickup trucks $10,000


Listing your truck on Fluid Market takes less than 10 minutes. Follow these easy steps to put your lazy truck to work:

  1. “Add Item” from the menu in the Fluid Market app and select your vehicle category — box truck, cargo van, pickup truck, or other.
  2. Take (great!) photos of your vehicle. Fantastic photos perform for our lenders, with borrowers reserving vehicles 3-4x as frequently when they include high quality photos from a variety of angles.
  3. Add vehicle info, including your license plate, VIN#, make, model, and year. Create a descriptive, eye-catching title to capture the attention of borrowers, briefly describe your vehicle, and confirm the location.
  4. Choose a rate. You can select up to three rates — hourly, daily, or weekly. You’ll see suggested prices in the app, and you can check out comparable vehicles on Fluid Market to get a sense of pricing.
  5. Instant Book. If your vehicle is accessible anytime without you being there (for example, by lockbox), you can select our Instant Book feature to allow borrowers to automatically book your item. Turning on Instant Book is a great way to increase your reservations.
  6. Add pick up & drop off instructions. Provide borrowers detailed instructions for vehicle pick up and drop off, as well as key access, and any additional fees.
  7. Publish your listing and watch your bank account grow! You’ll be paid via direct deposit.

If Fluid Market is new in your neighborhood, active promotion is key to helping neighbors and your local community learn your truck is available to rent. To jump start your side business, share your Fluid Market listing (along with a picture) on Nextdoor or other community bulletin boards. This simple promotion generates on average two reservations per post, and helps create repeat business. Check out our blog for Nextdoor promotion tips.

Now that your truck is earning for you on Fluid Market, go ahead and give it a big hug. It’s no longer lazy. #TruckYeah

Want to learn more? Check out our lender guidelines.

College students get their move on with Fluid Market

College students move a whole lot — into and out of the dorm, into off-campus housing, and back home at the start of the summer. Fluid Market offers a great way for students to save time and money as they transition to a new dorm, apartment, or shared house with their friends. Students can find the truck they need to get the job done with just a few clicks on the Fluid Market app, starting as low as $5/hour. We take the stress out of truck rental so students can get back to the important stuff — hitting the books!

We’re so excited to feature Emma, a student at the University of Colorado, who rented a small box truck on Fluid Market for her recent move into her new apartment. Emma picked up the box truck super early in the morning to start her move, taking advantage of the 24/7 accessibility of the vehicle. With a little muscle help from her friends, Emma completed her move in one day, and saved hundreds of dollars by using Fluid Market.

“Renting a truck on Fluid Market couldn’t have been easier and saved me a ton of cash,” shared Emma, a student at the University of Colorado. “I downloaded the app and found the perfect truck just a couple of miles from where I live. I’ll definitely use Fluid Market truck share for my next move.”

Whether you’re tackling your first move or your tenth, hack your next moving experience by using Fluid Market to find the right vehicle at the lowest cost. Download the app today to get started!

Great new features on the latest Fluid Market app & web experience

One thing we love at Fluid Market is shipping more, great features to our users. Our team constantly updates our mobile app and website to bring the best possible experiences to our lenders and borrowers.

We’re excited to announce some new features for our app and website that make sharing trucks on Fluid Market even easier.

  • Safety & security enhancements: We are committed to creating the safest truck sharing community. We’re proud to announce that we’ve developed our own proprietary, state of the art user vetting system that’s connected to 51 DMVs in the U.S. Our intelligent platform verifies new users based on over 80 points of reference, ensuring a safe and secure experience for our community.
  • Auto-approval for new borrowers: We’ve greatly reduced the time required to approve a new borrower. The majority of our new users are now approved within two minutes.* We know how important it is to lock in new reservations as quickly as possible, ensuring lenders build their side hustle and borrowers can get the vehicle they need as quickly as possible. This feature is available for both our iOS users on the App Store and our Android users on Google Play.
  • Optimized image uploading: We’ve optimized image upload in the app, allowing users to upload images in less than one second, down from 8 seconds previously. This helps ensure that lenders have more information on their vehicle, and that borrowers can more quickly move through the pickup and drop off inspections. This feature is available for our iOS users on the App Store and our Android users on Google Play.
  • Website: We recently relaunched our website enabling users to upload and book a truck as they would from our mobile app. Our website is now a key component of driving additional transactions and ultimately growing the community.

We hear fantastic ideas from our users for future product features, and we’d love to hear your feedback! Please send all product feedback and feature requests to We’ll share regular product updates here on our blog so you can stay on top of the latest and greatest. #TruckYEAH

*Depending on the state DMV, the approval process could take a few hours and up to one business day. If it’s your first time renting, we recommend booking one day in advance. After your ID is approved, all of your future transactions will be approved instantaneously.

Fluid Market lender pro-tip: Use Nextdoor to promote your vehicle

You’ve listed your vehicle on Fluid Market, set a price, and arranged your availability calendar in the app. Now what? Time to let borrowers know that your vehicle is available to rent!

So what’s the best way to gain visibility for your vehicle? We recommend that you use Nextdoor to get the word out to your local community. Nextdoor is a private social network that connects you with nearby neighbors, giving you the opportunity to share your vehicle’s availability within a close community.

As a Fluid Market lender, you are running a business. And your business is built on creating connections and sharing experiences that highlight the ease, cost, and time-savings of renting a vehicle on Fluid Market. Nextdoor is a fantastic community that can help you maximize your Fluid Market side hustle.

The numbers speak for themselves: our lenders who post vehicles on Nextdoor see more frequent transactions and have more repeat customers. Pickup truck lenders can expect to earn on average $10K per year on Fluid Market, and about $200 additional per month by promoting their vehicle on Nextdoor. Lenders use creative ways to engage both new and repeat borrowers, including offering $20 in rental credit through the personalized invite code in the Fluid Market app.

To help you out, we’ve created this guide to walk you through best practices for NextDoor. Read on to maximize your side hustle!

Nextdoor tips & tricks:

  • Already on Nextdoor? Great! Not yet on Nextdoor? No problem, just download the app and register by verifying your address.
  • Go to the “For Sale & Free” section, where you can list your vehicle for rent.
    • Important to note: Nextdoor’s community guidelines do not allow individuals to post rental items outside of this category–if you do so, your posts may be removed.
  • Create a title for your vehicle. Make it short, punchy, and direct. We recommend something like: “Rent my pickup truck on Fluid Market”.
  • List the price — can be your hourly, daily, or weekly rate.
  • Write a brief description in the “Details” section. Be sure to include the Fluid Market link for your vehicle so potential renters can go directly to your site.
  • Add high-quality photos that show off your vehicle. We recommend you include interior and exterior photos shot in good light. Share seasonal pictures of your vehicle.
  • Post your vehicle in the “Automotive” category.
  • Finally, choose who can see your item. We recommend that you select “Your broader local area” to ensure that both your immediate neighbors and close communities see your vehicle.

Our lenders see great engagement with their local community on Nextdoor, including comments, thanks, and inquiries. To make sure that your vehicle stays at the top of the Nextdoor “For Sale & Free” feed, be sure to respond promptly to any questions and regularly post a brief comment. This will push your listing back to the top to maximize visibility.

Happy lending!

Got a great story from promoting your Fluid Market vehicle on Nextdoor? We’d love to hear about it! Please reach out to 


Moving mulch sucks. Fluid Market truck share to the rescue. #TruckYEAH

Sprucing up your yard? Borrow a truck on Fluid Market to help you with all of your gardening needs. And don’t risk losing your phone in six bathtubs of gorilla fur bark mulch. #TruckYEAH

Download Fluid Market today on the App Store or Google Play.