Delivering the New Normal

Transitioning Your Small Business to Delivery: A Fluid Truck Share Resource Guide

As businesses adapt to these changing times, many are switching to digital ordering and delivery or pickup for their goods. Growth is evident in consumer and commercial delivery services from food service delivery, CSAs, groceries, freight and equipment delivery, and other local deliveries by small businesses. A recent snapshot of data from Rakuten Intelligence shows that ‘buy online pickup at store’ and delivery grew 210% week over week. At Fluid Truck Share, we’ve seen a corresponding demand increase for commercial vehicles to fulfil these deliveries.

As Fluid facilitates many of the last mile deliveries in the US, we’ve put together this handy guide for how to transition your business to delivery and considerations to make along the way.

Getting Started

It is more important than ever to think about your customers’ experience in this new landscape and to make a plan to respond. In the past, you might have had a storefront with your goods neatly showcased or a perfectly laid out menu with enticing smells. Now, the customer consideration and buying process has completely changed. Some initial questions to kick off the thought process include-

  • Let your customers know you’re still there
    You’ve done a good job of building affinity for your business and your customers want to support you. As you transition to delivery, let your customers know that you appreciate their support more than ever. Let them know how they can support you and your team in the short term. One option to earn revenue during this period is through gift card sales. Adding a little incentive on top never hurts.
  • What is triggering the need to place the order?
    Is it an immediate need (hunger), weekly planning (grocery, meal prep), or more longer term planning (bulk food / supply buys, new appliances)? Aligning customer needs and problems with solutions is the oversimplified way to success.
  • How are your customers paying?
    Cash and card handling can expose health risks with human contact and collecting payment up front also brings financial risk with unfulfilled orders
  • What is your distribution plan?
    Take out, curbside pickup, in store pickup, curbside delivery, in home delivery, mail/packaged delivery are the primary distribution options for your goods. 
  • How do your customers know about these new options?
    Leverage your customer database. Definitely send an email out to your customers, but as I’m sure you’re experiencing as well, inboxes are cluttered with COVID-19 announcements. Think of ways to break through the clutter. Some possible options include SMS messaging, digital advertising and retargeting, video conferencing, etc.

Taking Orders

Are you trying to grow your business and reach new customers? Meet your customers where they already are through existing marketplaces like Instacart, Amazon, Doordash, Postmates, Grubhub, etc. Prospective customers may already use these websites or have these apps already installed and seeing your listing can lead to new business.

If you’re trying to convert your existing customer to online order placement, a marketplace is definitely an option, but you might want to update your current website to take orders or facilitate orders over the phone. Shopify, Square, Squarespace are some of the leaders in this space that have features to help facilitate online orders for delivery from your own website.

There’s no single strategy for order placement. Think about your customers’ needs to find what works best for your business.

Booking Delivery Vehicles using Fluid Truck Share

This is where Fluid Truck Share comes in. We’re here to help if you’re facilitating your own deliveries or if you’re a driver or delivery service professional working with the marketplaces or delivery companies. Using your personal vehicle for deliveries can lead to liabilities with insurance and the goods you carry, not to mention wear and tear on your vehicle. Fluid provides a wide variety of commercial vehicles for instant booking to pick up and drive within 3 minutes for any of our passenger vehicles, pickup trucks, cargo vans, and large box trucks. 
Fluid vehicles of all types are dispersed throughout your city and with an easy pickup process, we save you time over standing in line at the rental office. See available vehicles in your area now.

Dispatching Orders

If you’re using a marketplace like Instacart, Shipt, Postmates, or Doordash they’ll usually facilitate the delivery for you. Other services will facilitate the delivery for you for a fee including Dispatch, Deliv and Task Rabbit all hopefully fulfilling your order using a Fluid vehicle. If you’re sending packages you can schedule pickups or drop off at the major carriers like USPS, UPS Store, and Fedex Office.
Using 3rd party services to facilitate and dispatch orders can eat into your margins. If you’re using your own team to deliver local items, all you need is a Fluid truck or cargo van and an optimized route for deliveries. With a large number of orders it can be difficult to optimize a large number of orders. There are some tools out there to help optimize your efforts including Routific, RouteXL, and even MapQuest.

After the Delivery

If you have the ability to personalize and offer quick reorder options, return engagement and ordering with your store will rise. Retaining these customers is key, so it is more important than ever that their experience with your company is stellar. Once you provide that stellar service, make sure to ask for a referral. Referrals and word of mouth marketing are the most long lasting and cost effective growth strategy.

Finding Equilibrium

Now more than ever it is important to meet the customer where they are – at home. Fluid is there to help your business make the transition to delivery seamless and to save you time. Check out Fluid Truck Share to book a vehicle and get those deliveries on your customer’s doorsteps.

Stephen Joos is the Head of Product for Fluid Truck Share.

Photos: Yu Hosoi, Nathan Dumlao

5 Side-Hustle Ideas with Fluid Truck

The gig economy has been completely altered by COVID-19, which is why we built a guide to side-hustles you can tackle with Fluid Truck.

Need A Truck? Borrow It!

Whether you’re gearing up to move to your new apartment, make a big run to Home Depot for your next DIY project, or an Amazon Flex driver ready to deliver, you need the right vehicle (and your hatchback is just not going to do the trick). Fluid peer-to-peer truck share to the rescue! Whatever job you have to tackle, you can borrow the truck you need on the Fluid Truck Share app starting as low as $5/hour. No more awkwardly asking your neighbor to borrow their truck, and no more standing in line for hours at an expensive corporate truck rental company. Fluid saves you time and money by helping you find the vehicle you need in just a few clicks.

Borrowing a truck on Fluid is easy and quick:

  1. Download the Fluid Truck Share app on the App Store or Google Play.
  2. Sign up and upload a picture of your driver’s license, a quick selfie, and your credit card information. The first time you rent, we’ll verify your driver’s license and credit card, which generally takes just a few minutes.
  3. Search for the vehicle you need by category, location, and availability.
  4. Reserve your truck!

Vehicle pick-up and drop-off is also a piece of cake. Once you reserve a vehicle, we’ll send you the vehicle’s location and specific instructions both via email and in the app. At pick up and drop off, you’ll be asked to take pictures of the interior and exterior of the vehicle to share the vehicle’s condition. Throughout the reservation, you can communicate with the lender directly through the in-app messaging feature.

Want to learn more? Check out our borrower guidelines.

Welcome to the truck sharing revolution and our Fluid community! #TruckYEAH

Own A Truck? Put It To Work For You On Fluid Truck Share!

Did you know truck owners in the United States only use their vehicles 5% of the time? That’s a whole lot of lazy trucks. Your truck could be making money for you when you’re not driving it, and Fluid is here to help you do just that, backed by our insurance and our comprehensive borrower background checks.

How much can you earn by renting your truck on Fluid? Check out the average annual earnings below. With Fluid, you can pay for your next vacation, save for your new home down payment, or simply pay your bills. Your earnings will depend on several factors, including the make, model, and how you promote your vehicle.

Vehicle type Average earnings per year
Midsize Box Truck (20 ft. +) $20,400
Small Box Truck (12-19 ft.) $15,000
Van (Sprinter, TransitVan, ProMaster, etc.) $14,000
Pickup trucks $10,000

Listing your truck on Fluid Market takes less than 10 minutes. Follow these easy steps to put your lazy truck to work:

  1. “Add Item” from the menu in the Fluid Truck Share app and select your vehicle category — box truck, cargo van, pickup truck, or other.
  2. Take (great!) photos of your vehicle. Fantastic photos perform for our lenders, with borrowers reserving vehicles 3-4x as frequently when they include high-quality photos from a variety of angles.
  3. Add vehicle info, including your license plate, VIN#, make, model, and year. Create a descriptive, eye-catching title to capture the attention of borrowers, briefly describe your vehicle, and confirm the location.
  4. Choose the rate. You can select up to three rates — hourly, daily, or weekly. You’ll see suggested prices in the app, and you can check out comparable vehicles on Fluid to get a sense of pricing.
  5. Instant Book. If your vehicle is accessible anytime without you being there (for example, by lockbox), you can select our Instant Book feature to allow borrowers to automatically book your item. Turning on Instant Book is a great way to increase your reservations.
  6. Add pick up & drop off instructions. Provide borrowers detailed instructions for vehicle pick up and drop off, as well as key access, and any additional fees.
  7. Publish your listing and watch your bank account grow! You’ll be paid via direct deposit.

If Fluid Truck Share is new in your neighborhood, active promotion is key to helping neighbors and your local community learn your truck is available to rent. To jump-start your side business, share your Fluid listing (along with a picture) on Nextdoor or other community bulletin boards. This simple promotion generates on average two reservations per post and helps create repeat business. Check out our blog for Nextdoor promotion tips.

Now that your truck is earning for you on Fluid, go ahead and give it a big hug. It’s no longer lazy. #TruckYeah

Want to learn more? Check out our lender guidelines.

Fluid Market lender uses personal touches to create great experiences for her truck renters

Lender Success: How A Personal Touch Drives Repeat Business

Lots of folks dream of visiting Paris, but Amy H. is realizing her dream of returning to the City of Lights by getting her side hustle on through Fluid. Amy H., an executive administrator at Denver-based NIMBL, first heard about Fluid in September 2017 through a recommendation on Nextdoor. She immediately saw the opportunity to earn some extra money and posted up her 2006 Dodge Ram. Amy H. now has hundreds of side hustle dollars in her pocket to help finance her next dream vacation: a return to Paris, where she and her husband spent their unforgettable honeymoon.

“I love the ease and convenience of renting my truck on Fluid,” shared Amy H., Fluid lender and Denver-based executive administrator. “All it takes is a few clicks a week and sharing a few messages in the app with prospective renters, and my Dodge is out earning for me while I’m at my day job. So many of my renters thank me for making their lives easier, allowing them to inexpensively and easily bring home their purchases from Home Depot, move furniture, and transport mulch. Fluid is an awesome and super-easy way to earn extra money.”

Amy H.’s pro tip for Fluid lenders? Go a bit further for your renters and it will pay off. “I take that extra step by making sure there are bottles of water, extra windshield wiping fluid, tow straps, and tie-downs in my truck,” shared Amy H. “I also leave my renters a note in the car thanking them for using Fluid — it’s a personal and simple touch that I see translate into return business. I’ve been amazed to see that my renters treat my vehicle well, returning it in the same condition they found it.”

With that kind of successful side hustle, Amy H. will be boarding a plane back to Paris soon!

Interested in becoming a Fluid lender? Check out these easy lender success steps.

Fluid Truck Share Lender Pro-Tip: Use Nextdoor to Promote Your Vehicle

You’ve listed your vehicle on Fluid, set a price, and arranged your availability calendar in the app. Now what? Time to let borrowers know that your vehicle is available to rent!

So what’s the best way to gain visibility for your vehicle? We recommend that you use Nextdoor to get the word out to your local community. Nextdoor is a private social network that connects you with nearby neighbors, giving you the opportunity to share your vehicle’s availability within a close community.

As a Fluid lender, you are running a business. And your business is built on creating connections and sharing experiences that highlight the ease, cost, and time-savings of renting a vehicle on Fluid. Nextdoor is a fantastic community that can help you maximize your Fluid side hustle.

The numbers speak for themselves: our lenders who post vehicles on Nextdoor see more frequent transactions and have more repeat customers. Pickup truck lenders can expect to earn on average $10K per year on Fluid, and about $200 additional per month by promoting their vehicle on Nextdoor. Lenders use creative ways to engage both new and repeat borrowers, including offering $20 in rental credit through the personalized invite code in the Fluid Truck Share app.

To help you out, we’ve created this guide to walk you through best practices for NextDoor. Read on to maximize your side hustle!

Nextdoor tips & tricks:

  • Already on Nextdoor? Great! Not yet on Nextdoor? No problem, just download the app and register by verifying your address.
  • Go to the “For Sale & Free” section, where you can list your vehicle for rent.
    • Important to note: Nextdoor’s community guidelines do not allow individuals to post rental items outside of this category–if you do so, your posts may be removed.
  • Create a title for your vehicle. Make it short, punchy, and direct. We recommend something like: “Rent my pickup truck on Fluid Market”.
  • List the price — can be your hourly, daily, or weekly rate.
  • Write a brief description in the “Details” section. Be sure to include the Fluid Market link for your vehicle so potential renters can go directly to your site.
  • Add high-quality photos that show off your vehicle. We recommend you include interior and exterior photos shot in good light. Share seasonal pictures of your vehicle.
  • Post your vehicle in the “Automotive” category.
  • Finally, choose who can see your item. We recommend that you select “Your broader local area” to ensure that both your immediate neighbors and close communities see your vehicle.

Our lenders see great engagement with their local community on Nextdoor, including comments, thanks, and inquiries. To make sure that your vehicle stays at the top of the Nextdoor “For Sale & Free” feed, be sure to respond promptly to any questions and regularly post a brief comment. This will push your listing back to the top to maximize visibility.

Happy lending!

Got a great story from promoting your Fluid vehicle on Nextdoor? We’d love to hear about it! Please reach out to customerservice@fluidtruck.com 

Denver Retiree Puts His Sales Experience to Work on Fluid Truck Share

Mike G. recently retired after decades as a senior sales executive and had some extra time on his hands, so he began exploring ways to stay engaged and make some side hustle cash. He first heard of Fluid through his son-in-law, and he immediately jumped on the opportunity to bring in a few extra bucks by lending a truck to his neighbors. Mike purchased a 16 feet box truck, posted it up on Fluid, and within two months earned hundreds of dollars renting the vehicle.

“Who wouldn’t like to bring in some extra money with so little work?”, quipped Mike G., a Fluid lender, and a recent retiree. “Renting my box truck on Fluid has been a lot of fun, allowing me to put my sales background to use as I market my vehicle to my neighbors and in the greater Denver community. This is my first money-making side hustle since I retired, and I’m having a blast earning some cash while making so many new connections.”

Mike G. & his 16 ft. box Fluid truck!

Mike G. has been successful getting word about the availability of his truck out there, by doing everything from posting flyers around his neighborhood, to sharing the link to his Fluid truck on various social networks, including Nextdoor’s “For Sale & Free / Automotive” section. By creatively marketing his truck, Mike G. sees his truck rented out most weekends, and he’s looking forward to a busy spring and summer season.

Mike G. offers this pro tip to Fluid lenders: respond quickly to any inquiries you receive on your vehicle. “I try to always respond within a few minutes of receiving a message from a prospective renter,” shared Mike G. “It’s so simple to stay in close touch through the Fluid Truck Share app and it pays off tremendously. Renters regularly thank me for my quick responses and return to rent the vehicle again. Quick responses pay off!”

Interested in becoming a Fluid lender? Follow these easy lender success steps.

How One Colorado Mom Makes Serious Side Hustle Cash on Fluid Truck Share App

Sara is a super busy single mom of three kids. Beyond the daily madness of raising her children, Sara also has a part-time job as an in-home health care provider. She was looking for a way to put a bit more cash in her pocket and heard about Fluid Truck Share. Sara joined the community as a lender and is now earning hundreds of extra dollars every month.

“Fluid has definitely become my favorite side hustle,” said Sara. “I’m making reliable cash by renting out my Ford F-250 pickup truck at least once per week. The best part is that lending my truck on Fluid requires almost none of my time — I’m simply managing my reservations through the mobile app and it couldn’t be easier.”

So how does Sara do it? First, she posted up pictures and a brief description of her vehicle via the Fluid Truck Share app. She then set the rate at $6 per hour or $32 per day with unlimited mileage, a big plus for borrowers. Finally, Sara promotes her vehicle on Facebook, Nextdoor, and OfferUp to generate more visibility in the greater Denver community. Through this simple process, Sara is earning on average $500 in extra income per month by renting out her truck.

In addition to the profitability of her side hustle, Sara has made lasting connections in the community, as several of her regular renters use her vehicle to transport donations for local schools, homeless shelters, and others in need.

“As a Coloradan, there’s nothing better than to see my community helping each other out,” said Sara. “And as a mom raising her kids here, it absolutely makes my day to know that I’m contributing in a small way to strengthening our community ties.”

Want to learn more? Check out Sara’s truck listing and download the Fluid Truck Share app today!

Lender Tips & Tricks: Taking Glamour Shots of your Car

So, you’ve posted your vehicle to the Fluid Truck Share app and are ready to start making money. When your vehicle looks better on your listing, users will be more inspired to rent it – it’s really that simple.

However, paying for a professional photographer can be expensive – so why not just do it yourself? We put together a mini-glamour photoshoot for our model (ahem, a Hyundai), and put together these tips so anybody can take amazing, high-quality photos of their vehicle.

We’ll be going over how to take amazing:

  • Angled Exterior Shots
  • Interior Shots
  • Well-lit Images

(more…)

Meet The Team: 5 Fun Facts About Leo!

Every so often, we feature one of our awesome Fluid team members. This week, meet Fluid’s Lead Developer, Leo!

Leo’s been at Fluid since the beginning, and built the app (on both Android and iPhone) in just ten weeks! We’ve fondly dubbed him the CPO of the company, Chief Pasta Officer, as he’s a proud Italian/American dual citizen whose love of food is infectious.

Leo took some time out of his busy schedule to sit down with us and talk about his Nutella obsession, his love of Italy, and crypto-currency. Check out his fun facts, below!


1. What’s your favorite drink?

During the day, I love coffee. I am a bit picky about it since the coffee in the US has a different flavor pattern than coffee from Italy. I make myself a cappuccino every morning and drink Illy coffee (pretty much exclusively) throughout the day. For the evening, Spritz or a Negroni Sbagliato, which is a Negroni but you substitute the Gin with Prosecco or Champagne similar to a Campari Spritz but a little stronger. Sbagliato means “made wrong” in Italian!

2. Who do you look up to/your biggest influencers?

Michele Ferrero, the late owner of Nutella. He died at 90 and considering Robert Atkins, inventor of the Atkins Diet died at 72, I think there is a hidden message there.

3. What’s a secret talent of yours?

I cook, a lot. I make some of the best Pasta Carbonara you will ever have. Carbonara is from Rome, and my Roman friends ask me to make it for them all the time – you can’t get a bigger compliment than that. I also used to be one of Italy’s fastest speed skaters as a kid and got third at the nationals. We aren’t talking about ice skating here – asphalt and before rollerblades were invented essentially, speed rollerskating.

4. Where are you from?

I was born and raised in Northern Italy – a little north of Milan, close to Lake Como. It’s honestly one of the most beautiful places in the world, and I have had the chance to travel quite a bit. Italy has so much variety in such a small area: beautiful mountains, amazing seaside, tons of art and culture, and it’s all packed in so closely. It’s also hyper-regional when it comes to food, so every town has its own specialties that they are proud of. Touring and eating in Italy are some of my passions.

5. What do you like to read?

I change my topics of interest every few years, I go through phases. It used to be a lot of philosophy, psychology, neuroplasticity, and nutrition, but now I’ve gotten into nerdier stuff like battery technology, renewables, and of course cryptocurrency and blockchain technology.


We are excited that our team continues to grow- check out our careers page to see what positions we’re hiring for!

Also, connect with us on social media @fluidtruck to stay updated with Fluid news, content + app/feature updates!

Have a great weekend!

– The Fluid Team

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