Delivering the New Normal

Transitioning Your Small Business to Delivery: A Fluid Truck Share Resource Guide

As businesses adapt to these changing times, many are switching to digital ordering and delivery or pickup for their goods. Growth is evident in consumer and commercial delivery services from food service delivery, CSAs, groceries, freight and equipment delivery, and other local deliveries by small businesses. A recent snapshot of data from Rakuten Intelligence shows that ‘buy online pickup at store’ and delivery grew 210% week over week. At Fluid Truck Share, we’ve seen a corresponding demand increase for commercial vehicles to fulfil these deliveries.

As Fluid facilitates many of the last mile deliveries in the US, we’ve put together this handy guide for how to transition your business to delivery and considerations to make along the way.

Getting Started

It is more important than ever to think about your customers’ experience in this new landscape and to make a plan to respond. In the past, you might have had a storefront with your goods neatly showcased or a perfectly laid out menu with enticing smells. Now, the customer consideration and buying process has completely changed. Some initial questions to kick off the thought process include-

  • Let your customers know you’re still there
    You’ve done a good job of building affinity for your business and your customers want to support you. As you transition to delivery, let your customers know that you appreciate their support more than ever. Let them know how they can support you and your team in the short term. One option to earn revenue during this period is through gift card sales. Adding a little incentive on top never hurts.
  • What is triggering the need to place the order?
    Is it an immediate need (hunger), weekly planning (grocery, meal prep), or more longer term planning (bulk food / supply buys, new appliances)? Aligning customer needs and problems with solutions is the oversimplified way to success.
  • How are your customers paying?
    Cash and card handling can expose health risks with human contact and collecting payment up front also brings financial risk with unfulfilled orders
  • What is your distribution plan?
    Take out, curbside pickup, in store pickup, curbside delivery, in home delivery, mail/packaged delivery are the primary distribution options for your goods. 
  • How do your customers know about these new options?
    Leverage your customer database. Definitely send an email out to your customers, but as I’m sure you’re experiencing as well, inboxes are cluttered with COVID-19 announcements. Think of ways to break through the clutter. Some possible options include SMS messaging, digital advertising and retargeting, video conferencing, etc.

Taking Orders

Are you trying to grow your business and reach new customers? Meet your customers where they already are through existing marketplaces like Instacart, Amazon, Doordash, Postmates, Grubhub, etc. Prospective customers may already use these websites or have these apps already installed and seeing your listing can lead to new business.

If you’re trying to convert your existing customer to online order placement, a marketplace is definitely an option, but you might want to update your current website to take orders or facilitate orders over the phone. Shopify, Square, Squarespace are some of the leaders in this space that have features to help facilitate online orders for delivery from your own website.

There’s no single strategy for order placement. Think about your customers’ needs to find what works best for your business.

Booking Delivery Vehicles using Fluid Truck Share

This is where Fluid Truck Share comes in. We’re here to help if you’re facilitating your own deliveries or if you’re a driver or delivery service professional working with the marketplaces or delivery companies. Using your personal vehicle for deliveries can lead to liabilities with insurance and the goods you carry, not to mention wear and tear on your vehicle. Fluid provides a wide variety of commercial vehicles for instant booking to pick up and drive within 3 minutes for any of our passenger vehicles, pickup trucks, cargo vans, and large box trucks. 
Fluid vehicles of all types are dispersed throughout your city and with an easy pickup process, we save you time over standing in line at the rental office. See available vehicles in your area now.

Dispatching Orders

If you’re using a marketplace like Instacart, Shipt, Postmates, or Doordash they’ll usually facilitate the delivery for you. Other services will facilitate the delivery for you for a fee including Dispatch, Deliv and Task Rabbit all hopefully fulfilling your order using a Fluid vehicle. If you’re sending packages you can schedule pickups or drop off at the major carriers like USPS, UPS Store, and Fedex Office.
Using 3rd party services to facilitate and dispatch orders can eat into your margins. If you’re using your own team to deliver local items, all you need is a Fluid truck or cargo van and an optimized route for deliveries. With a large number of orders it can be difficult to optimize a large number of orders. There are some tools out there to help optimize your efforts including Routific, RouteXL, and even MapQuest.

After the Delivery

If you have the ability to personalize and offer quick reorder options, return engagement and ordering with your store will rise. Retaining these customers is key, so it is more important than ever that their experience with your company is stellar. Once you provide that stellar service, make sure to ask for a referral. Referrals and word of mouth marketing are the most long lasting and cost effective growth strategy.

Finding Equilibrium

Now more than ever it is important to meet the customer where they are – at home. Fluid is there to help your business make the transition to delivery seamless and to save you time. Check out Fluid Truck Share to book a vehicle and get those deliveries on your customer’s doorsteps.

Stephen Joos is the Head of Product for Fluid Truck Share.

Photos: Yu Hosoi, Nathan Dumlao

Need A Truck? Borrow It!

Whether you’re gearing up to move to your new apartment, make a big run to Home Depot for your next DIY project, or an Amazon Flex driver ready to deliver, you need the right vehicle (and your hatchback is just not going to do the trick). Fluid peer-to-peer truck share to the rescue! Whatever job you have to tackle, you can borrow the truck you need on the Fluid Truck Share app starting as low as $5/hour. No more awkwardly asking your neighbor to borrow their truck, and no more standing in line for hours at an expensive corporate truck rental company. Fluid saves you time and money by helping you find the vehicle you need in just a few clicks.

Borrowing a truck on Fluid is easy and quick:

  1. Download the Fluid Truck Share app on the App Store or Google Play.
  2. Sign up and upload a picture of your driver’s license, a quick selfie, and your credit card information. The first time you rent, we’ll verify your driver’s license and credit card, which generally takes just a few minutes.
  3. Search for the vehicle you need by category, location, and availability.
  4. Reserve your truck!

Vehicle pick-up and drop-off is also a piece of cake. Once you reserve a vehicle, we’ll send you the vehicle’s location and specific instructions both via email and in the app. At pick up and drop off, you’ll be asked to take pictures of the interior and exterior of the vehicle to share the vehicle’s condition. Throughout the reservation, you can communicate with the lender directly through the in-app messaging feature.

Want to learn more? Check out our borrower guidelines.

Welcome to the truck sharing revolution and our Fluid community! #TruckYEAH

Fluid Market lender uses personal touches to create great experiences for her truck renters

Lender Success: How A Personal Touch Drives Repeat Business

Lots of folks dream of visiting Paris, but Amy H. is realizing her dream of returning to the City of Lights by getting her side hustle on through Fluid. Amy H., an executive administrator at Denver-based NIMBL, first heard about Fluid in September 2017 through a recommendation on Nextdoor. She immediately saw the opportunity to earn some extra money and posted up her 2006 Dodge Ram. Amy H. now has hundreds of side hustle dollars in her pocket to help finance her next dream vacation: a return to Paris, where she and her husband spent their unforgettable honeymoon.

“I love the ease and convenience of renting my truck on Fluid,” shared Amy H., Fluid lender and Denver-based executive administrator. “All it takes is a few clicks a week and sharing a few messages in the app with prospective renters, and my Dodge is out earning for me while I’m at my day job. So many of my renters thank me for making their lives easier, allowing them to inexpensively and easily bring home their purchases from Home Depot, move furniture, and transport mulch. Fluid is an awesome and super-easy way to earn extra money.”

Amy H.’s pro tip for Fluid lenders? Go a bit further for your renters and it will pay off. “I take that extra step by making sure there are bottles of water, extra windshield wiping fluid, tow straps, and tie-downs in my truck,” shared Amy H. “I also leave my renters a note in the car thanking them for using Fluid — it’s a personal and simple touch that I see translate into return business. I’ve been amazed to see that my renters treat my vehicle well, returning it in the same condition they found it.”

With that kind of successful side hustle, Amy H. will be boarding a plane back to Paris soon!

Interested in becoming a Fluid lender? Check out these easy lender success steps.

Denver Retiree Puts His Sales Experience to Work on Fluid Truck Share

Mike G. recently retired after decades as a senior sales executive and had some extra time on his hands, so he began exploring ways to stay engaged and make some side hustle cash. He first heard of Fluid through his son-in-law, and he immediately jumped on the opportunity to bring in a few extra bucks by lending a truck to his neighbors. Mike purchased a 16 feet box truck, posted it up on Fluid, and within two months earned hundreds of dollars renting the vehicle.

“Who wouldn’t like to bring in some extra money with so little work?”, quipped Mike G., a Fluid lender, and a recent retiree. “Renting my box truck on Fluid has been a lot of fun, allowing me to put my sales background to use as I market my vehicle to my neighbors and in the greater Denver community. This is my first money-making side hustle since I retired, and I’m having a blast earning some cash while making so many new connections.”

Mike G. & his 16 ft. box Fluid truck!

Mike G. has been successful getting word about the availability of his truck out there, by doing everything from posting flyers around his neighborhood, to sharing the link to his Fluid truck on various social networks, including Nextdoor’s “For Sale & Free / Automotive” section. By creatively marketing his truck, Mike G. sees his truck rented out most weekends, and he’s looking forward to a busy spring and summer season.

Mike G. offers this pro tip to Fluid lenders: respond quickly to any inquiries you receive on your vehicle. “I try to always respond within a few minutes of receiving a message from a prospective renter,” shared Mike G. “It’s so simple to stay in close touch through the Fluid Truck Share app and it pays off tremendously. Renters regularly thank me for my quick responses and return to rent the vehicle again. Quick responses pay off!”

Interested in becoming a Fluid lender? Follow these easy lender success steps.

College Students Get Their Move On With Fluid Truck Share

College students move a whole lot — into and out of the dorm, into off-campus housing, and back home at the start of the summer. Fluid Truck Share offers a great way for students to save time and money as they transition to a new dorm, apartment, or shared house with their friends. Students can find the truck they need to get the job done with just a few clicks on the Fluid Truck Share app, starting as low as $5/hour. We take the stress out of truck rental so students can get back to the important stuff — hitting the books!

We’re so excited to feature Emma, a student at the University of Colorado, who rented a small box truck on Fluid for her recent move into her new apartment. Emma picked up the box truck super early in the morning to start her move, taking advantage of the 24/7 accessibility of the vehicle. With a little muscle help from her friends, Emma completed her move in one day, and saved hundreds of dollars by using Fluid.

“Renting a truck on Fluid couldn’t have been easier and saved me a ton of cash,” shared Emma, a student at the University of Colorado. “I downloaded the app and found the perfect truck just a couple of miles from where I live. I’ll definitely use Fluid Truck Share for my next move.”

Whether you’re tackling your first move or your tenth, hack your next moving experience by using Fluid to find the right vehicle at the lowest cost. Download the app today to get started!

Meet The Team Frenchie: 5 Fun Facts About Doug!

Every so often, we feature one of our awesome Fluid team members. This week, meet Fluid’s Frenchie, Doug!

You’ve seen him in our job descriptions, our Instagrams, and now he’s wriggled his way into a blog post… meet our French Bulldog, Douglas! You can catch him chasing ice cubes, basking in the sun, or hot-boxing the office with his awful gas. But we always forgive him because… well, just look at that face!

Doug took some time from his super busy schedule to answer some fun fact questions for us. Check them out, below!


1. What’s something most people wouldn’t know about you?
That I purposefully gulp a lot of air when I drink water so I can let out the stinkiest farts next to people. Sometimes I’ll walk up next to people and fart. Then I’ll walk away nonchalantly like nothing happened. There’s no pleasure in farting when there is no audience.

2. What’s a secret talent of yours?
Definitely my ability to fart. It’s true, I can crop dust the entire office and people still think I’m cute. Nobody can resist me – nobody!!

3. What’s one thing on your bucket list?
I’d like to date Emily the other office dog, but I don’t think she notices me yet. Okay, maybe I annoy her sometimes. Seriously, what do I need to do to get noticed?

4. What’s your favorite thing about Fluid?
I like the hugs and ice cubes. Unlimited ice cubes for the win! I’m the company therapy dog through and through. Seriously though, the atmosphere is very chill and everybody loves me – except Emily :’-(.

5. Who do you look up to/your biggest influencers?
Me, I’m so awesome! I mean how could you not like me?


Connect with us on social media @fluidtruck to stay updated with Fluid news, content + app/feature updates!

Have a great weekend!

– The Fluid Team

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